“Each event in which we participate to promote the promotion of Los Cabos involves prior planning aimed at achieving the dissemination objectives that we set for ourselves. In this edition of IMEX, we have scheduled more than 450 meetings with event organizers and meeting planners, and we have set out to exceed the 52 leads generated, which allows us to show the growing interest in this destination,” said Rodrigo Esponda, general director of FITURCA. “The prominent presence of Los Cabos at IMEX, with its own pavilion, has been possible thanks to the continuous support of the private sector through Fiprotur,” he added.