Los Cabos Tourism Board, headquartered in Los Cabos with an office in Los Angeles, offers many opportunities to work together and collaborate to increase destination knowledge, better understand its plentiful upscale offerings and generate bookings.
Here are 10 effective ways that travel advisors can collaborate with Los Cabos Tourism Board to create mutually beneficial relationships:
1. Participate in Familiarization (FAM) Trip
- Join FAM trips organized by Los Cabos Tourism, travel agencies or tour operators to gain firsthand experience of the destination, its attractions, and services. This helps travel advisors provide more authentic and informed recommendations to clients.
2. Leverage Destination Marketing Resources
- Use promotional materials, digital destination guides, and marketing toolkits provided by tourism boards to enhance travel packages and marketing efforts.
3. Stay Updated on Training and Webinars
- Attend training programs, webinars, and workshops hosted by tourism boards to stay informed about the latest destination trends, products, and services. Sign up for our industry newsletter here.
4. Collaborate on Co-Branding Campaigns
- Partner with tourism boards on co-branded advertising campaigns, such as social media promotions or email newsletters, to target potential travelers. Utilize our photos here.
5. Engage in Social Media Campaigns
- Work with tourism boards to create engaging content for social media, highlighting unique aspects of the destination, seasonal events, and travel deals. Utilize our media gallery here.
6. Provide Client Feedback
- Share insights and feedback from clients with tourism boards to help them improve their offerings and align promotional efforts with traveler expectations. Please contact Susie Albin-Najera, Director of Leisure Travel and Strategic Partnerships in the Los Angele office of Los Cabos Tourism at snajera@visitloscabos.travel.
7. Offer Custom Packages
- Collaborate with tourism boards to develop tailored travel packages that align with the destination’s unique selling points and market trends.
8. Complete the Los Cabos Specialist Destination Program
- Register to complete the Los Cabos Specialist certification program to become a recognized expert in the destination, boosting credibility and client trust. Once you’ve completed the program of 4 short chapters, you will receive a certificate in which you can identify yourself as a Los Cabos Specialist. You will also then have access to a dashboard to enter your Los Cabos bookings and receive rewards like Visa and MasterCard gift cards.
9. Attend Trade Shows and Networking Events
- Build relationships by attending tourism board-sponsored events, trade shows, and expos where you can connect with local stakeholders and expand your network.
10. Promote Sustainable Tourism
- Partner with Los Cabos Tourism to highlight eco-friendly travel options and support initiatives that promote sustainable tourism, resonating with conscious travelers. See our sustainability efforts here.
BONUS: Have you seen our Los Cabos 360? See the experience you’ve been missing here.
By fostering strong relationships with tourism boards, travel advisors can enhance their knowledge, improve client satisfaction, and drive bookings to the destination.
Los Cabos Travel & Lifestyle 
Leave a comment